Summary

Seller Benefits

Additional Benefits

Why Accelerated Marketing?

Who Benefits from an Auction?

What does Absolute or Unreserved Auction Mean?

What Advertising and Promotion is Used in Accelerated Marketing?

Isn't this Method Usually a Distressed Sale?

Are the Terms Different from a Standard Real Estate Transaction?

Who are the Buyers at These Sales?

Once You've Accepted my Property to be Sold, is there Anything I can do to Affect the Selling Price?

Does it Really Matter which Company I Employ?


The Deane Brokers and Auctioneers professionals bring all of the following benefits to your sale, plus over 50 years of combined experience in accelerated marketing.  

SUMMARY: 

Prices Go Up At Auctions 

Auction Means Action 

Bidding Is Competitive  

It's The Most Efficient Way To Liquidate Property 

It's The Best Way To Realize Fair Market Value For Your Property


Seller Benefits

DEANE ACCELERATED MARKETING 

Auction price can, and often does exceed the price of a negotiated sale. 

Creates urgency to buy and competition among informed buyers. 

Carrying costs are eliminated, including interest, taxes, maintenance, and economic downturns. 

Exposes the property to a large number of pre-qualified prospects 

Latest technology database of prospects

Ensures an aggressive marketing program that increases interest and visibility

Requires potential buyers to pre-qualify for financing. 

All due diligence, inspections and testing performed prior to sale. 

Target marketing-direct mail, brochures, display ads, proactive telemarketing, site signage.

Enable the seller to know exactly when the property will sell.  Make your plans and get on with your life and your business

Deane sells your property "as is, where is". Seller has to make no guarantees and no inspections!


Additional Benefits

  • 30-45 day unconditional all cash closing.

  • Instant access to property information on the internet

  • The seller sets terms and conditions of the sale

  • Assurance that property will be sold at true market value


Why Accelerated Marketing?

It's the fastest way to convert any type property into immediate CASH! No long listing periods hoping for a buyer. We can have your property sold in less than 45 days, guaranteed!

You get top price because Deane Brokers and Auctioneers finds the right buyers through our proven advertising and promotion campaigns.

You often end up with more net cash after a professionally handled Deane Auction than if you would have sold any other way.

Our method will stop holding costs and negative cash flows that drain investors. If you're considering holding your property with hopes of a higher price, consider the following:

What is the PRESENT value of the cash you could have TODAY... compared to receiving an unknown amount at an uncertain time in the future? 

Why wait for a buyer?

Mortgage payments, taxes, insurance and maintenance costs typically cost more than $1000 per month for the average property.  They continually build and your price must go up and up just to stay even.  Take the market value today and get on with life. . . 

Economic "uncertainties" could cause a decline in value. 

Personal property such as inventories, equipment, furnishings, etc., can also be sold the same day - often paying for the cost of the sale plus more!

 

With accelerated marketing, careful planning insures a successful sale. This includes a complete analysis of your property, the prospective market, advertising, and promotion.


 Who Benefits from an Auction?

ESTATES/HEIRS...quick and easy, turnkey estate settlement. Real estate, antiques, furniture, collectibles and other assets can be sold in one day relieving the family of these tasks.    

REALTORS and ATTORNEYS...representing clients with properties that aren't  selling, clients who need to name an exact date of sale, or court ordered sales. 

DEVELOPERS...to kick off a development, or with properties remaining. They like to "Cash-Out" and move on to  new projects. 

BANKS (REO'S)...Vacant REO properties can be very costly if not sold quickly.  Statistics show that it costs an owner approximately 2% of a property's value each month  to maintain these assets. Silas Deane has represented regional and national banks and S&L's utilizing proven and innovative auction marketing techniques. BANKS can assist a client that needs to sell to avoid additional expense and legal ramifications by encouraging an appointment with a professional from Deane Brokers and Auctioneers.

COMPANIES QUITTING BUSINESS...who want to sell their real estate, equipment,  and inventory. They want a clean "Cash-in-a-day" sale with no collection problems. 

TRUSTEES...who want to eliminate any suspicions of impropriety, stop holding costs  and be assured of the highest selling price. 

GOVERNMENT AGENCIES...including the RTC, FDIC, U.S. Marshals Service, and  the U.S.  Small Business Administration. 

HOMEOWNERS...wanting to sell one home or an investment property. Many of our sellers realize the importance of getting on with their lives, not waiting months and months hoping for a sale while maintenance goes up and the property becomes "market worn".

POLITICIANS and PUBLIC SERVANTS...or anyone needing a completely fair, above-board, and honest property sale for fair market value. . .


What does Absolute or Unreserved Auction Mean?

The term absolute or unreserved is used when the property will sell to the highest bidder regardless of price.  More bidders will prepare for and attend an absolute sale and typically prices are at least 10% higher than our auctions with reserve.


What Advertising and Promotion is Used in Accelerated Marketing?

Effective advertising and promotion is absolutely the key to a successful Accelerated Marketing Program. The Deane Auction Team's "crash" advertising will focus the attention of the entire area on your property. We target the market utilizing any media  necessary:  direct mail brochures, newspaper display ads, internet, trade journals, periodicals, radio and television advertising. In addition, we notify top buyers and realtors by broadcast, fax and e-mail.

Ad campaigns are expanded regionally, when warranted, and nationally or even internationally depending on the property. This method "smokes out" prospects who would never present themselves under the conventional method. 

Good sales don't just happen - they are planned. Our expertise, attention to detail, and  know-how in advertising assures you of getting the highest dollar value for your property.


Isn't this Method Usually a Distressed Sale?

Absolutely Not! In recent years the popularity of competitive bidding has exploded to an estimated $28 billion in annual sales. The greatest race horses, the finest artwork, even Fortune 500 companies including McDonald's, K-Mart, Chevron and Exxon utilize competitive bidding because they know it is the best way to achieve the highest price in the shortest time.

Estimates show that over 30% of all real estate in the U.S. will be sold using accelerated marketing by the turn of the century. Government agencies such as the RTC, FDIC, U.S. Customs, U.S. Marshals Service and the S.B.A. all use the accelerated marketing method. 


Are the Terms Different from a Standard Real Estate Transaction?

Yes. Deane Brokers and Auctioneers  has prepared a special contract which benefits the  seller. Our contract is an unconditional all cash contract that calls for a non-refundable deposit and a definite closing. Other terms can be added by the seller.

All improved property is sold in "As is, Where is" condition. This relieves the seller of any and all liabilities concerning condition. We have sold property for 21 years with no liability claims.

Under our system, the seller's closing costs are kept to a minimum. The seller is only responsible for the advertising investment, and providing clear title. All other costs are paid by the purchaser.


Who are the Buyers at These Sales?

Our sales attract a good mix of investors and end-users. Sometimes the next door neighbor who has "thought about it" for years...but absolutely won't act! "Maybe I'll wait 'till the price comes down." Our method of sale creates the urgency to buy or miss a golden opportunity. The buyer can no longer "think it over". He has to act now!

Our sales often attract buyers from hundreds of miles away. These buyers may not always  be the final buyers...but their bidding forces the local buyer to pay top price.

Competitive bidding creates excitement!  It's contagious!  People like to buy this way.  They get caught up in the bidding and enjoy it!


Once You've Accepted my Property to be Sold, is there Anything I can do to Affect the Selling Price?

Offer attractive terms, like short term financing. 

Clean it up...Plus many other "key" things we'll advise you of on an individual basis. 

Be sure not to discuss the price of the property you're selling with anyone prior to the auction. That's our job; let us do that. We know how. 


Does it Really Matter Which Company I Employ?

YES!  All Auction companies are not alike.

The auction company should be strong and well known 

The auctioneers at Deane Brokers and Auctioneers  have sold properties for over 22 years.  You can be assured that we have successfully handled properties almost like yours. Our name is synonymous with integrity and success.

The company's expertise in knowing exactly what to do "behind the scenes" is critical.

We know that 80% of the marketing is performed prior to the event. Our team understands the competitive bidding psychology that has made us successful.

The company must have the ability to "creatively" promote. 

Deane Brokers and Auctioneers has been the first to adapt some of the latest Technology, Color printing, broker cooperation, internet research, credit card acceptance, third party warranty...  to name some of the recent ones.  Each property has a distinct target market that must be reached. We target prospects through every needed avenue. We know how to promote your property.

The Company must have Superb Know-How in Conducting Powerful Auctions.

From Listing to Act of Sale we handle all of the details that produce a 
successful event. Whether your property is a single family home or a multi-million dollar commercial property, you benefit from our local expertise, national experience, and attention to detail.